How do handle elite CrossFit athletes at your box? Do you allow self-programming? Do your top athletes train together in a group during specific time slots? What do you charge them for a competitors program? Do you even charge them for a competitors program? What do you charge them for individual programming? Do you treat your elite athletes like heroes? Do you consider them an investment for your business? Do you make considerable revenue off their services, or are they a cost? The opinions on the topic are as diverse, to say the least. In this series, I plan to look at different philosophies on the topic, but I’m debuting this series with my perspective as both an competitive athlete and a coach. Here goes:

Part 1: Make Them Pay!

CrossFit clients far and wide. Listen up:

“We love you. But sometimes, you’re impossible to please.”

Well, what I really mean is: Pleasing everyone is impossible.