I used to believe that as a coach I should give clients exactly what they want. But now I realize that giving them exactly what they want might mean letting them do their 7-minute ab routine after class—a routine their body has completely adapted to and is no longer improving from. Giving them exactly what they want might mean programming a 45-minute Grinder 6 days a week. Although they might be happy in the moment, neither the latter or the former is actually helping them.