I tried hard to spot cleavage, but couldn’t. Her belly, too, was completely covered.

So how did this girl—Emily Guedes—dressed in a moderately conservative tank top become the centre for sexual controversy?

Because British Columbia has often become a stale land driven by political correctness, which listens carefully to every unfounded complainant claiming to be offended.

Looking back to the Chip Wilson Lululemon scandal last year—which came about after Wilson suggested that his pants work better for some females than others— it’s not just British Columbia. It's North America, perhaps? 

I digress. 

Here’s what happened for those of you who didn’t follow this recent story:

The Whitecaps soccer team released a promotional video that was posted on the team’s YouTube and Instagram accounts earlier this week. The video shows many fans—men, children, women. Part of the video shows Guedes in the stands with some friends—in her far-from-revealing tank top—jumping up and down cheering for the Whitecaps.

Yes, she’s an attractive blond with obviously perky tits, the kind of boobs other girls are envious of. But that’s it. She’s simply a girl in the stands cheering for her team. No cleavage, no hints of bedroom eyes taunting the men around her. Just a girl, who happens to be attractive, watching soccer. Oh, and she's drinking a beer. Maybe alcohol makes it more scandalous.

The video was released, and within hours it was pulled off because fans complained it was both sexist and misogynistic.

Misogynistic: Reflecting or exhibiting hatred, dislike, mistrust, or mistreatment of women.

Um, excuse me?

Men cheering? Acceptable. Children cheering? All good. But a woman with nice breasts cheering? Mysogynistic. 

Maybe, however, my focus should be less on those who deemed the video offensive and more on those who chose to take the video down after the (in my opinion) ridiculous complaints.

A Vancouver Sun article quoted the Whitecaps president Bobby Lenarduzzi, who explained why they pulled the video. “The fact that because there were people offended, we just thought the right thing to do was to pull it,” he said in the article.

In the same article, Guedes explained that she, too, was more offended by the removal of the video than the video itself, which didn't offend her sat all.

Ok, back to those who were offended: They’re more fun to poke fun of.

I’m going to take it even one step further: Not only is showing a pretty blond in a tank top on a promo video not offensive in any way, it wouldn’t even be offensive is she were in a bikini.

As Elaine once said in a Seinfeld episode:  “The female body is a work of art. The male body is utilitarian. It's for gettin' around. It's like a Jeep.” 

Why not celebrate this as a positive thing? 

I think it’s more oppressive to women (if we’re playing that card) to deny this beautiful woman an exciting opportunity to be on a fun advertisement video, and more offensive to deny our society the opportunity to celebrate the female anatomy.